Adjusting Live Campaigns

Campaigns don't have to remain completely static after they're published.

You can continue updating campaign information, assets, and certain campaign parameters as your campaign progresses. However, once creators have started participating, some settings become restricted to protect creators who may already be preparing or publishing content based on the original campaign.

The changes available to you depend primarily on whether your campaign has started yet.

Before your campaign starts

Publishing a campaign doesn't lock its settings.

Until your campaign reaches its start date, you can still adjust most campaign parameters, including:

• Start date
• End date
• Embargo date
• CPM
• Creator maximum
• Maximum submissions
• Guidelines
• Talking points
• Campaign assets and resources
• Styling
• UGC access

This means you can publish a campaign early to begin collecting creator interest while continuing to finalize some of the details before creators receive access.

For more information on publishing early and how start dates affect creator access, see Campaign Timing & Embargoes.

Once your campaign has started

Once the start date has passed, creators may already be playing your game, preparing videos, or actively publishing content.

Because of this, certain campaign parameters become more restricted.

Changes you can make directly

While a campaign is running, you can increase:

• CPM
• Creator maximum
• Maximum submissions

These parameters can only move up, not down.

This protects creators from having earning opportunities or submission allowances reduced after they've already decided to participate.

For more information on how these settings affect creator earnings, see Budget, CPM & Rewards and How Submissions Work.

Updating campaign content

Written content, resources, assets, and styling can continue to be updated throughout your campaign.

This includes things such as:

• Suggested talking points
• Campaign guidelines
• Additional information
• Creator resources
• Campaign assets
• Styling and presentation

This can be useful when you need to clarify information, provide creators with new resources, or update materials as your campaign progresses.

Notifying creators about changes

Some important campaign changes will automatically notify participating creators through Jestr.

For example, creators may be notified when important campaign parameters or requirements change, so you don't need to manually communicate every system-level update.

However, not every change to your campaign automatically generates a notification.

If you make an update that creators should actively know about, you can send a Campaign Announcement to everyone who has joined your campaign.

Announcements are useful when:

• A bug affecting the build has been fixed
• New footage or campaign assets have been added
• New or updated resources are available
• You want to clarify something about the campaign
• There's an important game or campaign update
• You want to share a milestone or thank participating creators

For example, adding new footage to your resources makes it available to creators, but sending an announcement makes sure creators know there's actually something new for them to check out.

For more information, see Campaign Announcements.

Important

Announcements don't replace Campaign Guidelines. If you're introducing a new strict requirement, update the appropriate guideline instead so it's properly reflected on the campaign.

Be careful when changing guidelines

Campaign Guidelines are different from ordinary campaign information because they're strict requirements creators are expected to follow.

When you change your guidelines, Jestr will notify participating creators that the campaign requirements have been updated.

However, creators may already have content recorded, edited, or scheduled based on the previous guidelines.

For that reason, guideline changes should be made sparingly once a campaign is underway.

As a general rule, submissions created or published before a new guideline was introduced shouldn't be penalized for failing to follow a requirement that didn't exist at the time.

You should also use reasonable discretion with creators who were already preparing content when a requirement changed.

For example, if list-style videos were allowed and a creator prepared one before you disabled them, they may still submit that content shortly afterward. Whenever possible, avoid putting creators in a position where completed work becomes unusable because campaign requirements changed unexpectedly.

For more information on enforceable requirements, see Campaign Guidelines.

Increasing your campaign budget

Campaign budgets can be increased after launch, but budget increases are currently handled through the Jestr team.

If you'd like to add additional budget to a campaign, contact Jestr Support and we'll help you make the adjustment.

Whenever possible, we strongly recommend increasing your budget before your creator pool is exhausted.

Why you should top up early

When a creator pool runs out, existing submissions can continue generating views.

If you later add additional budget, those existing eligible submissions may begin earning again during the next reward update.

That means some or potentially all of your newly added creator pool can be consumed quickly by content that has already been published, rather than incentivizing creators to produce something new.

For example, if several videos have continued generating significant views after your budget was exhausted, adding another $5,000 doesn't necessarily mean you now have $5,000 available exclusively for new videos.

Existing performance may already be eligible for part of it.

If a campaign is performing well and you think you'll want to scale it, top it up before it runs out whenever possible.

What happens when you increase your budget?

Increasing a campaign budget can affect more than just the amount of money available to creators.

Depending on your existing campaign settings, several things may happen.

Your creator pool increases

Additional budget makes more money available for creator rewards after Jestr's applicable campaign fee.

See Budget, CPM & Rewards for how campaign budgets and creator pools are calculated.

Your fee may change

Jestr's standard fee is:

Below $10,000 → 25%

$10,000+ → 20%

If increasing your campaign takes its total budget across the $10,000 threshold, the 20% campaign fee applies instead of 25%.

Your minimum creator maximum may increase

Jestr's minimum allowed creator maximum scales alongside campaign budget.

If increasing your budget raises that minimum, your campaign's creator maximum may need to increase with it.

This gives creators appropriate earning upside relative to the larger campaign.

Previously capped creators may begin earning again

If your creator maximum increases, creators who had already reached the previous maximum may now have additional earning room.

For example, a creator who had already reached a previous $500 maximum may become eligible to earn again if the campaign's maximum is increased to $1,000.

Their existing content can therefore begin working toward the new maximum during subsequent reward updates.

For a deeper explanation of maximum rewards, see Budget, CPM & Rewards.

Changing campaign timing after launch

Once a campaign has started, changes to your end date or embargo date need to be handled through the Jestr team.

These changes affect creators who may already be preparing or scheduling content, so they should be made carefully.

Changing an embargo

If an embargo needs to move, creators should generally receive at least 48–72 hours of notice whenever possible.

Creators frequently prepare and schedule content ahead of an embargo lift. Moving that date at the last minute can disrupt scheduled posts or, in some cases, result in content accidentally going live at the wrong time.

If you know an embargo needs to change, contact us as early as possible.

See Campaign Timing & Embargoes for more information on how embargoes work.

Adding or changing an end date

The same principle applies to campaign end dates.

If your campaign previously had no end date and you decide to introduce one, creators should generally receive at least 48–72 hours of notice.

Creators may already be working on content with the expectation that the campaign will remain open. Giving them notice provides an opportunity to finish and submit work they've already started.

Changing UGC access

UGC access can also be adjusted while your campaign is running, with one important restriction:

Once UGC access has been enabled on a started campaign, it can't be disabled.

If your campaign begins with UGC disabled, you can enable it later.

This gives you the option to begin with Partners and expand the campaign to the larger UGC creator pool when you're ready.

Once UGC creators have been given access, however, that access can't be taken away while the campaign is running.

For more information on the differences between creator tiers, see Types of Creators.

Increasing limits vs. Bonus Batches

If you want more content, you don't necessarily need to change your campaign-wide settings.

Increasing maximum submissions or creator maximums affects the broader campaign.

A Bonus Batch, on the other hand, lets you selectively give an individual creator another set of submissions with its own reward maximum.

Bonus Batches are particularly useful when a specific creator has performed well and you'd like to incentivize them to continue creating without changing the opportunity available to everyone else.

See Bonus Batches for a complete explanation.

Creating another campaign

In most cases, you shouldn't create repeated campaigns for the same game and campaign beat simply to reset creator submission limits or reward maximums.

For example, four consecutive $5,000 campaigns aren't necessarily equivalent to structuring and scaling a single $20,000 campaign.

Creators who performed particularly well in the first campaign may have already reached their maximum. Repeatedly resetting the campaign can limit the upside those creators would otherwise have received from strong performance under a larger campaign.

It can also create fatigue among creators who have already produced content for the same game and campaign beat.

For this reason, Jestr generally maintains a cooldown between substantially similar campaigns for the same game, typically around 3–4 weeks.

If your existing campaign is performing well and you want to continue scaling it, increasing the existing campaign or using Bonus Batches is usually the better approach.

If you're unsure whether you should extend an existing campaign or create a new one, contact Jestr Support and we can help you determine the best structure.

When in doubt, contact us

Changes to a live campaign can affect creators who have already committed time to participating.

For straightforward changes like updating talking points or adding new assets, you can generally make the update directly.

For changes involving budget, campaign timing, embargoes, or anything that could materially change the opportunity creators originally joined, contact the Jestr team before making the adjustment.

The goal is simple: give studios flexibility to adapt their campaigns without unexpectedly changing the opportunity creators already agreed to participate in.

Next step: Managing Creators

While most creator participation happens automatically, there are times when your team may need to step in — whether that's reviewing a creator, responding to a request, or addressing a submission that doesn't meet your campaign requirements.

Continue to Managing Creators to learn how to view participating creators and handle requests, flags, and appeals throughout your campaign.