Campaign Visibility

Campaign Visibility determines who can discover your campaign and what information they can access throughout its lifecycle.

Visibility can change depending on your campaign's current stage, the types of creators you've enabled, whether an NDA is required, and whether you've chosen to publicly feature the campaign on Jestr's website.

For an explanation of start dates, embargoes, end dates, and how campaigns progress between these stages, see Campaign Timing & Embargoes.

Draft campaigns

While a campaign is in Draft, it's private to your studio.

Creators can't discover, access, or pre-sign up for the campaign, and it won't appear anywhere publicly on Jestr.

Once your campaign has completed Campaign Review and is ready, the Jestr team can publish it.

Published campaigns

Once published, your campaign becomes discoverable to eligible creators based on its current stage and visibility settings.

A published campaign may appear as:

• Upcoming — published, but the start date hasn't arrived
• Embargoed — the campaign has started, but content can't be published yet
• Active — creators can participate and publicly post content

Publishing a campaign and starting a campaign are therefore not the same thing.

Publishing earlier can be beneficial because it gives eligible creators more time to discover your campaign and express interest.

Partner & UGC visibility

Campaign visibility also depends on the type of creator.

Jestr Partners can discover upcoming and embargoed campaigns, allowing them to prepare for campaigns before content is publicly available.

UGC creators cannot see Upcoming or Embargoed campaigns. They gain access once the campaign is publicly available to them.

This makes Partners particularly useful for campaigns where you want creators preparing content ahead of a coordinated announcement, embargo lift, or launch.

For a full explanation of the two creator groups, see Types of Creators.

NDA-protected campaigns

For campaigns involving confidential games, announcements, builds, or other sensitive information, you can require creators to sign an NDA.

Before signing, creators see a restricted version of the campaign that hides protected campaign information.

Once the campaign has started, eligible creators can sign the NDA to unlock the protected campaign details and resources and begin preparing their content.

If an NDA campaign is still Upcoming, creators can pre-sign up to express interest, but can't sign the NDA until the campaign's start date.

Once the embargo lifts, the information that was being protected by the NDA is no longer treated as embargoed campaign information.

You can preview the pre-NDA experience while setting up your campaign to see exactly what creators will see before signing.

For more information on that preview, see Campaign Styling.

Listing your campaign publicly on Jestr

You can also choose to feature eligible campaigns publicly on the Jestr website.

This is separate from making your campaign available to creators inside Jestr. Public listings are an additional discovery and promotion tool designed to bring more creator attention to your campaign.

Only campaigns that are appropriate for public discovery are shown. A campaign must be publicly available to UGC creators and no longer under embargo before it can appear publicly.

Sensitive campaign information isn't exposed through the public listing. Information such as your campaign budget, creator payouts, and full campaign brief remains available only to eligible Jestr creators.

Why list your campaign publicly?

Public listings allow creators outside the existing Jestr community to discover that your game is looking for creators.

Interested creators can then sign up for Jestr and apply to participate.

Signing up doesn't guarantee access to the campaign. Creators are still subject to Jestr's creator vetting requirements before being accepted onto the platform.

This gives studios an additional way to generate attention around their creator campaign without exposing sensitive campaign information.

Choosing the right visibility

For most campaigns, your visibility settings depend on how early you want creators involved and how sensitive the campaign information is.

If you're coordinating an unreleased announcement or confidential launch, Partners, an embargo, and an NDA can give creators time to prepare while keeping information restricted.

For an already-public game or ongoing awareness campaign, broader creator visibility can make it easier for more creators to discover and participate in the campaign.

For more information on when to use Partners versus UGC creators, continue to Types of Creators.