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Bonus Batches

Bonus Batches allow individual creators to continue creating and earning from your campaign after their initial submission batch.

When a Bonus Batch is approved, the creator receives a fresh set of submissions with its own reward maximum, separate from what they've already submitted and earned.

This gives you a way to selectively give creators more opportunities without increasing the submission or reward limits for everyone in your campaign.

How Bonus Batches work​

Every creator begins a campaign with an initial batch based on your campaign settings.

For example, your campaign might allow:

  • 3 submissions per batch
  • $1,500 maximum reward per batch

A creator can use those three submissions to earn up to $1,500.

If they're granted a Bonus Batch, they receive:

  • 3 additional submissions
  • Another $1,500 maximum reward

The two batches are tracked independently.

This means a creator who earned $1,200 from their first batch could earn up to another $1,500 from their second batch, for a potential $2,700 total across the campaign.

For more information on what counts as a submission and how creator maximums work, see How Submissions Work.

Why use Bonus Batches?​

Short-form content benefits from experimentation.

A creator may have already used their available submissions but still have more ideas for your game. Their first few videos may have performed particularly well, or they may simply enjoy the game and want to continue covering it.

Bonus Batches give those creators a reason to keep going.

They're particularly useful when a creator:

  • Has already produced strong-performing content
  • Has reached or is approaching their reward maximum
  • Has used their available submissions but has more content ideas
  • Wants to experiment with different hooks, formats, or gameplay moments
  • Has demonstrated that their audience responds well to your game
  • Simply wants to continue supporting and creating content for the campaign

Instead of increasing the limits for every participant, you can selectively give additional opportunities to creators where it makes sense.

Bonus Batch requests​

Creators can request a Bonus Batch directly through Jestr when they want to continue participating in your campaign.

When you receive a request, you can review the creator and their existing campaign activity before deciding whether to approve it.

You may want to consider:

  • How their existing submissions have performed
  • The quality of the content they've created
  • Whether they've already reached or are approaching their maximum
  • How much campaign budget remains
  • Whether you'd like to see more content from that creator

You're never required to approve a Bonus Batch request.

For more information on reviewing and responding to requests, see Creator Requests.

Bonus Batches and your campaign budget​

Bonus Batches do not add additional money to your campaign budget.

Any rewards earned from a Bonus Batch still come from the same remaining creator pool as every other creator reward.

Approving a Bonus Batch therefore increases the amount that a particular creator could potentially earn from your existing campaign budget.

For example, if your campaign has a $1,500 maximum per batch:

Batch 1 maximum → $1,500

Bonus Batch maximum → +$1,500

Potential creator earnings → $3,000

That doesn't reserve $3,000 for the creator or guarantee they'll earn it. They still need to generate the eligible views required to earn those rewards, and rewards remain subject to the available campaign creator pool.

For more information on how campaign budgets and creator rewards are distributed, see Budget, CPM & Rewards.

Bonus Batches can exceed the normal creator maximum​

A creator's maximum reward applies per batch, not across their entire lifetime in the campaign.

This means Bonus Batches intentionally allow an individual creator to earn more than the maximum you originally set during campaign creation.

For example, imagine a campaign has a $1,500 maximum and a creator earns:

Batch 1 → $1,200

They then receive a Bonus Batch and earn:

Batch 2 → $1,500

Their total campaign earnings would be $2,700, even though the campaign's standard creator maximum is $1,500.

That's expected behavior. The $1,500 maximum applies independently to each batch.

When should I approve a Bonus Batch?​

There's no single rule for when a Bonus Batch should be approved.

In general, they're most valuable when you see a creator you'd genuinely like to incentivize to make more content.

A creator doesn't necessarily need to have gone viral to justify another batch. Strong content, promising performance, creative ideas, or a clear enthusiasm for your game can all be good reasons to give someone another opportunity.

On the other hand, if your creator pool is running low, you may want to be more selective about additional batches.

Think of Bonus Batches as a way to allocate more earning potential to individual creators you want to keep creating.

Multiple Bonus Batches​

If your campaign allows it, a creator can receive multiple Bonus Batches over the course of a campaign.

Each new batch provides another set of submissions and another independent reward maximum.

This can be useful for creators who repeatedly perform well and continue producing strong content for your game.

Because every batch increases that creator's potential earnings from the campaign, consider your remaining creator pool when approving additional batches.

Next: Campaign Guidelines​

Bonus Batches give creators more opportunities to create, but every new submission still needs to follow the requirements established for your campaign.

Continue to Campaign Guidelines to understand which requirements creators must follow, how they differ from suggested talking points, and what happens when content doesn't meet them.