Core Concepts
Core Concepts covers the systems and mechanics that power Jestr campaigns.
Unlike the previous sections of these docs, these guides aren't meant to be followed step-by-step. Instead, use them as a reference whenever you want to better understand how a particular part of Jestr works.
Whether you're deciding how to structure a campaign, understanding how creators earn, or figuring out what happens after content goes live, you'll find a deeper explanation here.
Campaign Timing & Embargoes
Understand how campaign start dates, end dates, and embargoes determine when creators can join, post, and earn from your campaign.
Types of Creators
Learn about the different types of creators on Jestr, including Jestr Partners and UGC creators, and how they participate in campaigns.
How Submissions Work
Understand what counts as a submission, how content posted across multiple platforms is counted, submission limits, and how creator content is tracked on Jestr.
Budget, CPM & Rewards
Learn how campaign budgets are structured, how CPM determines creator rewards, how creator maximums work, and how Jestr calculates campaign spend.
Bonus Batches
Learn how additional submission batches allow creators to continue creating and earning beyond their initial batch, and when it might make sense to approve one.
Campaign Guidelines
Understand the requirements creators must follow when participating in your campaign, how guidelines differ from suggested talking points, and what can be enforced through Jestr's flagging system.
Campaign Visibility
Learn how campaign visibility affects who can discover, join, and access your campaign, including public, restricted, and NDA-protected campaigns.
Keys & Key Requests
Understand how game access works on Jestr, including key types, distribution methods, key inventory, and creator key requests.
Sponsorship Disclosure
Learn how creators are expected to disclose sponsored Jestr content and how to provide any additional disclosure requirements for your campaign.
Where should I start?
You don't need to read every Core Concept before launching a campaign.
If you're new to Jestr, How Submissions Work and Budget, CPM & Rewards are good places to start. Together, they explain the fundamental mechanics behind how creator content is submitted, tracked, and rewarded on Jestr.
Otherwise, jump into whichever concept is most relevant to what you're working on.
To continue through the docs, start with Campaign Timing & Embargoes to understand how your campaign dates affect creator access, posting, and rewards.